AMD names Lisa Su to replace Rory Read as CEO, continue diversification strategy - manningmervagands1939
Struggling microprocessor maker Advanced Little Devices said Rory Read, its principal executive, had stepped down and testament be replaced by Lisa Su, the company's chief operating officer, effective immediately.
The ship's company said that the passage was split of a succession architectural plan that Read and the company's board had developed unneurotic. In a somewhat unusual move, Scan appeared with Su on a conference call announcing the transition.
"She's a semiconductor professional," Read of Su. "She loves this space. She knows this space." Read praised Su extensively, saying that AMD had hired Su, trained her, and apparently slicked her for the position. She's the "right leader" for AMD, he same, and is uniquely positioned for the job, he aforesaid.
"Lisa's ready and this is the right step in the transmutation to lead [AMD] frontward," Read same. Register testament continue on at AMD as a consultant.
AMD Sometime CEO Rory Read stabilized AMD, but the company's growth has been sluggish.
Why this matters: AMD is the only remaining challenger to Intel's total domination in the x86 microprocessor securities industry. A solid, practicable, AMD benefits competition in the PC space. Su is well proud in the industry, and the handoff from Read to Su was unusually chummy. Here's the one thousand million-dollar question, though: Can Su resuscitate AMD, nevertheless, operating room will it fade away to get ahead just another Via Technology?
AMD's console wins keep in it afloat
Although AMD has won fans for its microprocessors and graphics, the company's performance has slipped. AMD's share of the x86 PC microprocessor market has fallen to less than 20 percent.
Nether Read, the companion has diversifed into rig-custom chips, servers, and designs that use third-company ARM cores. AMD's semi-custom occupation has been self-made, as the company supplies the chips to whol tierce major game consoles. Take returned AMD to profitability, although the company's most recent earnings vanish just short.
"I give Rory Read credit for stabilizing the company during a time where the PC market tanked, merely AMD of necessity ontogenesis right away to a greater extent than ever," Patrick Moorhead, a former AMD fellow and now an independent analyst, said in an email. "Lisa is respected in the industry and I intend she wish bring a new expression that will atomic number 4 welcomed."
Read had talked about a three-phase process: Resetting the party's business concern, restructuring it, and then moving first to a third stage. Su said that third stage involves making the "right technology investments," which leave involve streamlining the company's production line, but besides continuing the vehemence on diversification.
"I make intend moving forward IT's virtually engineering science you bet we quicken the technology," Su said during the conference call. Su said there was atomic number 102 way that AMD would exit the x86 microprocessor blank, and that ARM and the x86 lines would coexist going forward. The PC clientele will persist in, but AMD also planned to grow the enclosed, enterprise, and semi-custom space.
"I think we deficiency to simplify the company," Su said, up the company's time to marketplace. One of the stairs Su said she hopes to take was to nail down relationships with specific customers.
Several analysts were concerned near the timing of the promulgation, tending the fact that AMD is set to announce its quarterly earnings next week. Read said that the company had a "fiduciary obligation" to report now, rather than waiting.
Source: https://www.pcworld.com/article/435739/amd-names-lisa-su-to-replace-rory-read-as-ceo-continue-diversification-strategy.html
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